Brands of the Future: Through Weber to Musk

Brands of the future will not be defined solely by what they offer as a product to the world, to their consumers, to their community, but of what they offer as a sense, as an exhibition of their wisdom. Wisdom here being loosely defined. The essential importance of the experience is what most importantly thought of as their giving sense.

Brands will seek to control the way they are experienced, sensorially in the world. Due to the exponential decrease in the cost of seeking technological innovation in a variety of fields, brands of the future will be able to transform their products into experiences, such that the onus will not be on their producing a product, in the regular sense, but producing an element of engagement with the actual world, that may or may not be defined as well by a variety of other sources of experience, adding to the wealth of human experience overall.

Pessimists will attest this rise in customer experience as an ability to transform the way we experience the world in a negative light overall, such that people will be subject to strict and stringent laws, their livelihood left in tatters at the exponential rise in automatons controlling every aspect of organizational responsibility, to the detriment of their living standards, their wages, and their jobs.

But not if the good guys win.

The future human experience will be defined by two modes: action and experience. What does this mean? Humans will exist in a world defined by their sensations, freed from their reliance on gradual degradations of other people’s lives, for the benefit of their superiors.

In this world, Apple will not only provide data and information and certain other elements that currently define their brand, but will also enlist their users in a virtual replication of sensorial devices, geared to their tastes.

Brands of the future will be homes, will persist in every aspect of our lives. They will cut the costs of labor, and will introduce persons of every class and gender to the miracles of life.

Most important of these is the wealth of educational tools available to us, when automatic translations defy the laws of language, and when senses such as taste will not be characterized as hopeless to the deprived.

Not only will Brands enhance their customer’s and user’s experience of life by providing safety nets for them to best experience their product, they will also serve to protect them from those who do not, such as conditioning the space within which they exist so as to safeguard them from harm, from wrongdoing by other entities of a malicious nature, or those entities whose spirits and politics are not aligned to theirs and to their user’s best defined lived experience.

This is where the death of the nation-state will benefit the consumer, to continue in our primary pursuit of experience and culture, and to enjoy the fullest from the commodities of life, without harm from others. Who will stand in the way of a mega-conglomerate, and refuse her consumers the liberties with which it is necessary to enjoy to the fullest extent their product, in their most highly effective and advanced features, utilizing the latest technologies, the latest taste, and the latest aroma of freedoms. 

Operating Systems and User Interface will be so advanced so as to render the material world inferior in her capacities to manifest the surrounding space in as true a reflection of what is not, such as is the dream of the user’s lived space, conditioned to what they want. Once the technology is possessed, allowing users to experience life as they please, conditioned by certain senses and their imagining of a physical place, without inflicting their own idea or imposing their will on the lived life experience of someone else, users will be totally in control of the atmosphere of their lives.

What will their purpose be but to love one another, at that time?

Artificial Intelligence will be so advanced so as to render the usual functionings of government obsolete. The purpose of the State will be to regulate the Machinery of Arms, whereas all other life experience and expertise will be delegated to Operating Systems, working in place of government where great bureaucratic and normative dysfunction was.

Imagine, that you will be able to sit in one place, and to feel as though you are doing whatever you want, and to stay in one place as you exist as you like, your senses completely aligned to your tastes.

What will be the purpose of Brands in that time? The Brand will exist as a space, for you to do whatever you like. Many technicians of the future have feared that humanity, replaced in function by artificial intelligence will eventually wean out, and that our current trends towards technological advancement is an acceleration of that. Whether or not this is true, one lone assumption that cannot be denied is the flavor in which this takes place, and whether or not we are able to sense what is happening or not. Such will be the advancement of artificial space.

Brands will thus be great ideological centres where artificial intelligence exists in its place. In this space, you can do whatever you like, performing for the benefit of the brand, content to hold you in place.

These places will require Operating Codes, based on Technical Information and Ideological Intent, one of which is what we are working on.

It is common assumption that the saving grace will be Man’s ability to think outside of the box. Creativity, then, is the instinct that will allow us to persist when our labouring is no longer needed. What will be the use? Even if it is not to work, the creation of worlds will be a great and continuous pursuit.

Think, the astronomical evolution of role player video games.

Mystical Capitalism can be defined as the insistence and resulting application of mystical beliefs, values and practices embedded upon a regulated state of laissez faire capitalism so as to enrich the consumer, the producer, the entities involved and the society within which it operates. This may be called Ideological Capitalism,but what makes it mystical, per se, is the level in which the product involved caters to a spiritual enrichment as a determining factor in the production of the product, focusing on the end user experience of the consumer as an individual whose tastes and attitudes are to be enriched.

In 2013 The Economist published an article entitled “The mindfulness business”, whose subtitle read, “Western capitalism is looking for inspiration in eastern mysticism.” The purpose of the article was to underline to what extent it sometimes seems as if it is the Buddhist ethic that is keeping capitalism going.

The most obvious is omni-connectivity. The constant pinging of electronic devices is driving many people to the end of their tether. Electronic devices not only overload the senses and invade leisure time. They feed on themselves: the more people tweet the more they are rewarded with followers and retweets. Mindfulness provides a good excuse to unplug and chill out—or “disconnect to connect”, as mindfulness advocates put it. A second reason is the rat race. The single-minded pursuit of material success has produced an epidemic of corporate scandals and a widespread feeling of angst. Mindfulness emphasises that there is more to success than material prosperity. The third is that selling mindfulness has become a business in its own right.

The writer is rather cynical about the role eastern practices such as Yoga and meditation have in contemporary society when coupled with the demands to get ahead and gain a competitive advantage, but the point for us is clear. There is a fundamental lack of spiritual belonging in the world, primarily in highly developed centers of commerce, industry and culture.

Keeping in line with efforts to generate value and enrich entrepreneurial spirit, to do so by injecting a sense of aura and mystique into the product and producing by virtue of a value system that puts wellbeing and collective and self compassion first, mystical capitalism paves the way for a common future meeting our capitalist goals to produce and to innovate whilst delivering a product and an ecosystem whereby the intellect and the spirit are allowed to flourish, benefiting the consumer and the producer as a whole.

What this also means is that for the world of Artificial Intelligence, and any such venture into the mysterious world of machine learning and deep learning, a doomsday catastrophe as proposed by such revered figures in Silicon Valley as Elon Musk and Bill Gates, will be rooted in a spiritual fabric that encompasses the wellbeing of Individual Man with the wellbeing of the Collective. It is our belief that the fundamental flaw in artificial intelligence as it is operated and conceived of today, and as it has been considered since its inception as a tangible technological venture, has been to view the process of one of domination over the machine, and the product as a result as an intelligent species in so far as computation is concerned. These are enlightenment principles of intelligence, but to refer to the intelligence of the deep romantics of the enlightenment era is to regard intelligence as a holistic enterprise of the mind, body and spirit, seen by the inner lens of the individual and the outer framework of the societal whole. In this view, artificial intelligence is to deliver Man to the heights of creation by creating out of ingenuity and chance a replication of the most fundamental life affirming principle itself, a formless spirit in a material form, bound by devotion, worship and wonder to the outside, governing world, of which she is a spawn.

Late-modern capitalism since the meteoric rise of Silicon Valley and the emergence of the disruptive economy has fostered the ingredient for such a change of perspective with the fostering of the notion of conscious capitalism, defined roughly as businesses that serve the interests of all major stakeholders—customers, employees, investors, communities, suppliers, and the environment. Conscious capitalists believe that business is ethical and that capitalism can be fair, reducing the inequality and material disregard for the major stakeholders seemingly inherent to the old model. This will only go so far. What is needed beyond consciousness of the fact is the introduction of the mystical technique of internal understanding and awareness of the rule of Ra- the governing celestial world- to promote the sanctity of the self and complemented by the sanctity of the environment. As such, all products unleashed in this vein must stand with an aura so elegant, so refined, and yet so primitive and obscure, that the mystery is one of longing and belonging simultaneously.

The fruitfulness of this thinking has found a home in many modern thinkers, including the sociologist Max Weber, who coined the term inner-worldly asceticism to refer to the point, defining it as the concentration of human behavior upon activities leading to salvation within the context of the everyday world.[1]

He saw it as a prime influence in the emergence of modernity and the technological world,[2] a point developed in The Protestant Ethic and the Spirit of Capitalism…Weber’s typology of religion set off the distinction between asceticism and mysticism against that between inner-worldly and other-worldly orientations, to produce a four-fold set of religious types.[3][4] otherwordly stances provided no leverage upon socio-economic problems, and inner-worldly mystics attached no significance to the material world surrounding them,[5] the inner-worldly ascetic acted within the institutions of the world, while being opposed to them, and as an instrument of God. However Stefan Zaleski showed that inner-worldly mysticism that is magic was interested in active transformation of reality.[4]



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